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Why Investing in Influencer Marketing is Your Best 2018 Marketing Decision (Infographic)

Influencer marketing is one of the most popular buzzwords these days. But how effective is it, really?

67% of marketers find it truly effective at reaching target audiences. And another 71% find it great for boosting brand awareness on social media.

But are these the only reasons why influencer marketing is so popular among marketers? In this infographic, we’ll take a look at six key reasons why influencer marketing is effective.

#1. Traditional Advertising is Almost Dead

Customers don’t want to know how great your products are if they haven’t asked for it. So when you display traditional ads, they find it spammy, pushy, and intrusive.

Influencer marketing can help you break such barriers. Because followers of social influencers have willingly chosen to follow them, product recommendations from them are more welcome.

#2. Social Proof is of Utmost Importance to Consumers

Consumers today are better informed than ever. So only if people are talking about your products positively, will they buy from you.

And it’s more valuable and credible if it comes from an influencer. Tweets from influencers are known to increase purchase intent by 5.2X when coupled with tweets from brands.

#3. Influencer Marketing is Cost-Effective

Most micro-influencers’ charges won’t burn a hole in your pocket. A sponsored Instagram post is likely to cost you less than $250. Sometimes they may even agree to work with you in exchange for free products or services.

#4. It Gives You Quality Leads

When you work with an influencer whose niche aligns with your brand, your message is seen by relevant audiences. And because they trust the influencer’s recommendations, you get quality leads when they endorse you. It’s no wonder why marketers say influencer marketing is the fastest method of acquiring customers.

#5. Influencer Content Can Aid Your Content Strategy

Influencers are expert content creators. And they’re capable of creating content that’s visually-appealing and pleasing. Content created by them can come in extremely handy when you’re out of ideas or pressed for time.

#6. Influencers Can Boost Your Brand’s Credibility

People follow influencers because they trust their opinions and knowledge. When such a person recommends your brand or products, it’s bound to boost your credibility. They feel more confident about spending their money on your products.

What’s Next?

If you’ve already made influencer marketing a part of your marketing strategy, you’re totally moving in the right direction.

And if you haven’t, the time to act is now. The above-mentioned reasons are compelling proof of why investing in influencer marketing is your best marketing decision this year. Also, check out the below infographic and share your thoughts.


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