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How engagement rates can predict TRUE reach on Instagram

By John Beresford January 16, 2020

Marketer & Fortuneteller

Managing influencer marketing campaigns is tough work on the best of..

topicIcon instagram, instagram influencer, influencer reporting, Instagram Insights
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The shocking differences between Influencer "Value" on Instagram

By John Beresford January 13, 2020

A Question of Value

How do you determine the “value” of something? What actually goes into..

topicIcon influencer compensation, instagram, instagram influencer, influencer reporting, Instagram Insights, Influencer Campaign Reporting
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In a world without likes here is how marketers can navigate in the darkness.

By John Beresford November 25, 2019

 

topicIcon influencer marketing, instagram, Instagram likes, instagram influencer

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