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The Social Smackdown: Hillary Clinton vs Donald Trump


It's (still) election season in the US, and with the first presidential debate under our belts it might be time to take a look at the standings.

We don't care so much about the actual polls - we'll leave that to every news organization in the Western hemisphere. What we do care about, as influencer marketers, is how the candidates are faring on our favourite platform: Twitter!



 *Analysis of their last 500 tweets:

The Challengers:

Hillary Clinton     vs

Donald Trump

Twitter Handle

@HillaryClinton @realDonaldTrump


9,337,636 12,022,597

Average engagement by followers

Socialpeeks can analyze any account and calculate the average number of Likes and comments (Instagram) or Likes and Retweets (Twitter).

11,188.8 22,376.3

Most popular Tweet

Retweeted  times:

Retweeted 37,712 times:

Most interesting thing on their Wikipedia page

“She won election as class vice president for her junior year, but then lost an election for class president for her senior year against two boys, one of whom told her, "you are really stupid if you think a girl can be elected president." “all four of his grandparents were born outside of the United States.”


Nice try! Did you really think we were going to crown a winner here? We're Canadian.

What we do think is interesting though is that both candidates mentioned each other in Tweets more than any other word. And while Hillary definitely has some highly retweeted zingers, Donald generally has much higher engagement on his posts.





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