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How engagement rates can predict TRUE reach on Instagram

By John Beresford January 16, 2020

Marketer & Fortuneteller

Managing influencer marketing campaigns is tough work on the best of..

instagram, instagram influencer, influencer reporting, Instagram Insights

The shocking differences between Influencer "Value" on Instagram

By John Beresford January 13, 2020

A Question of Value

How do you determine the “value” of something? What actually goes into..

influencer compensation, instagram, instagram influencer, influencer reporting, Instagram Insights, Influencer Campaign Reporting

In a world without likes here is how marketers can navigate in the darkness.

By John Beresford November 25, 2019

influencer marketing, instagram, Instagram likes, instagram influencer

Instagram Follower Fraud Is More Prevalent Than You Think & Could Ruin Influencer Marketing

By John Beresford October 2, 2019

Instagram Fakes, Phonies and the Fallout for Marketers

influencer marketing, Influencer Insights, instagram

Instagram's new Creator Accounts: What marketers need to know

By John Beresford July 8, 2019

Micro-Influencers, influencer marketing, social media, facebook, instagram

It’s Official, my Instagram “Likes” are Gone!

By John Beresford May 3, 2019

Who wants to see what Instagram looks like without ‘likes”

Introducing SocialCaddy: The Instant Influencer Analyzer for Marketers

By John Beresford March 26, 2019

In the world of Influencer Marketing, Instagram is king.

campaign services, Brand Marketing, Influencer Campaign, Working with Influencers

Favorite Blogger Tools - by Sequin&Seams

By John Beresford December 5, 2018

My favorite new topic to pontificate on is: "How social creators and bloggers are disrupting the..

Micro-Influencers, influencer marketing, Influencer Campaign, Content Distribution, Blogging

Fear and Loathing and Influencer Pricing Negotiations

By John Beresford July 26, 2018

influencer recruitment, influencer compensation, influencer negoitation

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