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John Beresford

Uncovering Your Brand Influencers

By John Beresford December 8, 2016


The first step in influencer marketing is uncovering who your brand influencers are, and who..

Social LITE Vodka - Case Study

By John Beresford November 15, 2016

Social LITE has created a vodka cooler that has no sugar, no sweetener, and no artificial..

Celebrities vs. Everyday Influencers

By John Beresford November 10, 2016

 A recent study discovered that brands are making $6.50 for every $1 spent on influencer..

The Social Smackdown: Hillary Clinton vs Donald Trump

By John Beresford October 3, 2016


It's (still) election season in the US, and with the first presidential debate under our belts..

The Social Smackdown: Rob Gronkowski vs JJ Watt

By John Beresford September 27, 2016


Twitter didn’t just fundamentally revolutionize media and..


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