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John Beresford

Can you really put a price on influence? (spoiler alert: absolutely!)

By John Beresford February 28, 2017

So the question today is: can you actually put a price on influence? Not only can you put a..

How to Use Influencer Marketing in Your Crisis Management Plan

By John Beresford February 7, 2017

Do you have a solid crisis management plan in place? Does it include your influencers? 

8 Ways to Leverage Micro-influencer Marketing

By John Beresford January 30, 2017

Influencer marketing can be an incredibly powerful part of your marketing campaigns. You know..

Uncovering Your Brand Influencers

By John Beresford December 8, 2016


The first step in influencer marketing is uncovering who your brand influencers are, and who..

Social LITE Vodka - Case Study

By John Beresford November 15, 2016

Social LITE has created a vodka cooler that has no sugar, no sweetener, and no artificial..

Celebrities vs. Everyday Influencers

By John Beresford November 10, 2016

 A recent study discovered that brands are making $6.50 for every $1 spent on influencer..

The Social Smackdown: Hillary Clinton vs Donald Trump

By John Beresford October 3, 2016


It's (still) election season in the US, and with the first presidential debate under our belts..

The Social Smackdown: Rob Gronkowski vs JJ Watt

By John Beresford September 27, 2016


Twitter didn’t just fundamentally revolutionize media and..


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