So the question today is: can you actually put a price on influence? Not only can you put a price on it, you can actually calculate your return on investment!
We help brands build real relationships with real people. And those relationships can have a direct and measurable impact on your business.
We used some recent campaign numbers to show how the everyday people who lead healthy living communities were more influential in convincing consumers to try a lite vodka product than a celebrity like Jenny McCarthy would have been.
We've also created an easy-to-use spreadsheet where you can input your own campaign details and see your potential success!