Marketing can be tough, especially when you’re new to the business, or just trying to keep up with the changing landscape. Just when you’ve finally figured out banner ads, they’re not working anymore! We get it. So does Mad Men.
Direct marketing? I thought of that. It turned out it already existed, but I arrived at it independently.
What you call love was invented by guys like me… to sell nylons.
Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK.
If you don’t like what’s being said, change the conversation.
But that’s life. One minute you’re on top of the world, the next minute some secretary’s running you over with a lawn mower.
You’re good. Get better. Stop asking for things.
Is that what you want, or is that what people expect of you?
You want some respect? Go out and get it for yourself.
Sometimes we don’t get to choose where our talents lie.
Don: No matter what you’ve heard, this process will not take years. In my heart, I know we cannot be defeated, because there is an answer that will open the door. There is a way around this system. This is a test of our patience and commitment. One great idea can win someone over.
Peggy: That was very inspiring. Do you have any idea what the idea is?